Why I Use Mac & Cheese to Explain Launch Strategy (And How Everyday Life Helps Me Simplify Your Business)

If you’ve read any of my blog posts (or hung out with me for more than five minutes), you’ve probably noticed I use metaphors… a lot.
I relate bugs on windowsills to backend tech. I compare bouncing balls to launch chaos. And yes — I once connected a plate cover from Home Depot to email automations.

Why?
Because life is business.
And business is life.

Sometimes, we overcomplicate things in business. We get lost in jargon, funnels, strategy sessions, and trying to say things the “right” way.

But metaphors?
They simplify.
They ground your brain in something familiar.

Like when my son refuses to eat the mac and cheese he specifically asked for.
That’s not so different from you building the exact product your audience said they wanted — and then freezing when it’s time to launch it.

Or how that weird bug no one wants to deal with reminds me of backend tasks passed around a team like a hot potato.

Or how learning what a “two-gang one-toggle” light switch plate is made me realize how often we don’t even know what we don’t know in business.

These metaphors make it all feel more human.
More relatable. Less robotic.

They help my clients see their struggles and systems more clearly — not through tech speak, but through real life.

How This Helps My Clients

If you're a business owner, you're probably juggling ten things at once—launch planning, offer creation, team management, emails, tech, strategy… and oh yeah, trying to actually live your life.

My job is to help make sense of it all.
And I’ve found that metaphors are the quickest way to create clarity.

I’ve used sticky notes to explain offer positioning.
Lego sets to explain backend buildouts.
Even peanut butter cookies to explain deliverability and client experience.

Because when you understand the why behind what we’re doing, you can make better decisions about how to do it.

It’s not just about making things “cute.” It’s about making things click.
And when things click — your launch runs smoother, your systems run smarter, and you feel more confident in your own business.

Work With Me if You Want Real-Life Launch Help

So if you’re here for a breakdown of your launch tech, wondering what emails you actually need, or trying to figure out why your product’s not selling — don’t be surprised if I bring up peanut butter cookies or picture windows or whatever my 5-year-old is doing this week.

Because that’s real life.
And real life is where your business lives, too.

If you want someone who gets both — the systems and the human stuff — you’re in the right place.

Let’s work together to bring calm to the chaos of your next launch.