Why Tech Might Be the Real MVP of Your Launch (And How to Stop Stressing About It)

You can spend weeks perfecting your offer — the right pain points, the transformation, the result you promise…
But if the delivery fails, none of it matters.
You don’t lose sales because your course isn’t good.
You lose them because no one could log in.

The Real Tech Problem Behind Most Launches

I’ve seen it over and over again. A business owner pours their heart into building something amazing, and then the tech falls apart.

People don’t get the email.
They can’t find the login.
The coupon code doesn’t work.
The link breaks.

And boom — you’ve lost trust and sales.

Let me ask you:

• When someone signs up for your freebie, do they instantly get the thing they signed up for?

• When a customer buys your course, is the login info clear and immediate?

• When your live event starts, do people know where to go and how to join?

If you’re hesitating to answer, you’re not alone.
And if you’re thinking, “Well, I think it works…” that’s your sign to check.

A Real-Life Tech Fail Moment

I can’t tell you how many times I’ve personally signed up for something that seemed perfect for me, only to get nothing.

No email.
No confirmation.
No clue where to go next.

I check spam. Promotions. Try a different email. Still nothing.

Want to know what happens next?
I forget all about it. I move on.
And that business just lost a potential buyer — maybe forever.

How to Audit Your Delivery (By Offer Type)

Course Creators

• Is your onboarding email clear?

• Can they log in without needing help?

• Do they know how to navigate the course and who to contact if they’re stuck?

Freebie Funnels

• Is your opt-in form user-friendly?

• Are your emails actually delivering?

• Have you tested inbox placement, subject lines, DMARC settings, and delivery speed?

Live Events

• Is your workshop sign-up page simple and clear?

• Do registrants get multiple reminders, calendar invites, and the Zoom link in advance?

Why Tech Can Make or Break Your Launch

These things might seem small, but they are everything to the customer experience. One tiny tech fail can cost you credibility, conversions, and repeat buyers.

So here’s your homework:
Pretend you’re a customer. Go opt in to your own freebie. Buy your own product. Try to log into your course.

Is it smooth?

If not, we need to talk.

I help online business owners clean up the backend so their tech flows exactly the way it’s supposed to. Smooth. Automated. Trustworthy.

You focus on the big ideas.
I’ll make sure the delivery never breaks the experience.