The 6 Emails Every Digital Product Launch Needs (If You Actually Want Repeat Buyers)

Have you ever signed up for something, downloaded it, and then… nothing?

No welcome. No reminder. No follow-up. You forget it ever existed.

Now imagine the opposite. You sign up and immediately get a warm email. You receive a reminder to attend the live class. You get helpful follow-ups and additional resources. One experience feels transactional. The other feels personal.

Your audience notices that difference. And it can be the reason they stick around or disappear.

The 6 Emails You Should Set Up Before You Launch

1. Promo Sequence
This is where momentum starts. Don’t rely on a single email to do all the work. Send a short series (3 to 5 emails) that:

• Addresses the pain points your offer solves

• Breaks down what they’ll get and how it helps

• Makes it easy to buy or sign up

2. Welcome Email
Your first impression matters. Whether it's a paid offer or freebie, your welcome email should:

• Thank them for signing up

• Confirm their purchase or registration

• Explain what happens next

It’s like opening the front door and saying, “Glad you’re here.”

3. Reminder Emails (for Live Events)
Even excited people forget. Send at least two reminders:

• One 24 hours before

• One 1 hour before

Include access links or login info, and make them easy to find.

4. Post-Class or Post-Course Follow-Up
This is where attention becomes action.

• For live classes: send 3 to 5 emails recapping key takeaways and pointing to the next offer

• For digital courses: ask for feedback and encourage a review

5. Review Request (if applicable)
People won’t always think to leave a review. A simple follow-up asking for one can go a long way in building trust and increasing future sales.

6. Nurture Sequence
Your funnel doesn’t end with delivery. Everyone who signs up should be added to a long-term nurture list. Whether you send weekly tips, monthly newsletters, or quarterly updates—stay in touch and stay relevant.

One More Thing

You do not need to do all of this manually. These emails can be automated inside your platform of choice.

And if the tech side of that makes your eyes glaze over? That’s exactly what I help with.

Need someone to set up the backend or write your emails? Let’s make your launch feel like a real experience—not just a transaction.